Bijoy Prasad Saha
Lead Product Designer at BetterPlace
About
Bijoy Prasad Saha is a Product Designer at MyGate, with a Master of Design degree from the National Institute of Design, India. He is a research-oriented problem solver who maximizes design innovation while taking possible opportunities into account. His focus is on changes in the immediate environment, society, and the challenges they face. Bijoy's areas of interest are aligned with both socio-cultural research and technology, and he addresses issues from a critical perspective. He believes that his process involves in-depth research, a system-oriented approach, and aims to arrive at design solutions that are democratic in nature. Bijoy has worked as a UX Design Lead for sulekha.com, where he was responsible for re-designing the user app and redefining the entire service booking experience. He created an end-to-end strategy and product roadmap by collaboratively working with other stakeholders within an agile product design format, leveraging user research, usability testing, and product analysis by applying a user-centered design approach. He also worked as a Design Researcher for vihara innovation network, where he led the qualitative research and strategy design process for a public healthcare project sponsored by the Bill & Melinda Gates Foundation. His key area of responsibility was creating the research plan, designing research tools, conducting field surveys, user interviews, and applied ethnographic studies in multiple geographical locations. Bijoy's education history includes a Master of Design degree from the National Institute of Design, a Bachelor of Arts degree in History from Jadavpur University, and a Pre-Degree in Art/Art Studies from Visva Bharati, Shantiniketan. He has relevant experience of 5.68 years and possesses a TechStack that includes designer, product designer, research scientist, and test. He is an avid learner who constantly experiments across diverse fields. For Bijoy, design is both a critical decision and an interdisciplinary subject, with which he can challenge his own barriers and norms.
Education
• national institute of design
• jadavpur university
• visva bharati shantiniketan
Companies
• betterplace
• mygate
• sulekha.com
• vihara innovation network
• pharmeasy
Experience
5.8 Years
Experience
Skills
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A/B Testing
Adobe Illustrator
Adobe Photoshop
Adobe XD
Augmented Reality (AR)
Behavior Analysis
Cognitive Psychology
Concept Development
Conversion Rate Optimization
Cultural Studies
Customer Experience
Customer Journey Mapping
Customer Retention
Data Analysis
Data Visualization
Design
Design Management
Design Research
Design Strategy
Design Thinking
designer
Digital Illustration
Education
Ethnography
Experience Design
Experience Thinking
Figma
Figma (Software)
Game Design
Healthcare
Human Computer Interaction
Illustrations
illustrator
InDesign
Information Architecture
Information Design
Interaction Design
Mobile
Photography
Photoshop
Problem solving
Product Design
product designer
Product Road Mapping
ProtoPie
Prototyping
Qualitative Research
Research
Research and Development (R&D)
Research Scientist
security
Sensory Ethnography
Service Design
Sketch App
Social Innovation
Storytelling
Strategic Design
Strategy
strategy
System Design
System Thinking
Team Leadership
test
testing
ui
Usability
Usability Testing
User Experience
User Experience (UX)
User Experience Design
User Interface Design
User Interface Prototyping
User Personas
User Research
User Scenarios
User-centered Design
UX Research
Virtual Reality (VR)
Vision
Visual Design
Web
Web Design
Wireframing
Contact Details
Email (Verified)
bijXXXXXXXXXXXXXXXomMobile Number
+91XXXXXXXX69Education
national institute of design
Master of Design
2014 - 2017
jadavpur university
Bachelor of Arts - BA
2008 - 2011
visva bharati shantiniketan
Pre-Degree
2005 - 2007
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